Friday, May 11

SM Supermalls Launches the National Super Moms Day 2018

Of all the gifts that life has to offer, a loving mother is the greatest of them all.

We’ve said so much about our moms, but mere words are not enough to show them and make them realize that they matter to us. After all, they have carried us into their wombs for nine months, have since then loved us unconditionally, and it is only right to show them how special they are especially this month of May- as we celebrate Mother’s Day with SM Supermalls.

At the recent media launch for SM Supermalls #NationalSuperMomsDay2018 held at Gringo in MOA last May 11, the event highlights the importance of mothers through the heartfelt stories and lessons shared by celebrity guests. It is also a venue that will launch SM Supermalls exclusive deals and promos for moms wherein families can share and celebrate.

The event is unlike any ordinary event since it is very personal as the subject of motherhood is being tackled by the guests. Present that afternoon are Princess Velasco, Chynna Ortaleza-Cipriano, and beautiful mom and daughter tandem Sandy Andolong and Bb. Pilipinas-International 2017 Mariel de Leon.

As what Mr. Jonjon San Agustin- SM Supermalls Senior Vice President for Marketing just said, during the opening remarks- mothers are truly special. As a family-oriented mall, SM is geared towards bringing families together on special occasions. “We want to make this year’s National SuperMoms Day celebration at SM more memorable with awesome experiences and deals for all the strong, hardworking, and loving moms out there.” Mr. San Agustin further added.

How to become a super mom? What is a Super Mom?

The pretty host just asked- what is a super mom? At the question and answer portion wherein, celebrity super mom guests were asked very personal questions about motherhood. Each guest gave a heartfelt answer:

Chynna Ortaleza-Cipriano- “Every mother is a super mom. Iba-iba ang atin pinagdadaanan, iba-iba ang ating paraan kung paano tayo nagiging nanay…If a mom is able to take care of herself, have a good career and have a good relationship with her husband and take care of her child- yun yon- super hero ka para sa akin,”

Chynna Ortaleza-Cipriano

Princess Velasco- “overcoming yourself parang surprising yourself na ganito pala kaya ko. Yung puso mo lumalaki yung energy humahaba ng slight, yung pasensiya mo lalo ng natetest- love is patient. It is really true… so that’s what makes us super moms making seemingly impossible things possible…” 

Preggy mom Princess Velasco talks about being a mom as Chynna listens

Sandy Andolong de Leon- Parenting styles raising 5 kids
 “I am more the lenient one, my husband is the very strict one (referring to actor Christopher de Leon). “hit and miss thing- motherhood.. with us we learn from our mothers how to take care of our children…3 healthy things- first physical and mental, then emotional, and relationship wise, in terms of your relationship with your husband. If children, see how much you love each other and honor each other it goes without saying the child will grow up feeling confident and knowing that he or she has a good family. Then also spiritual is very important you instill or places in your children the importance of God is in their lives….

Ms. Sandy Andolong with beauty queen daughter Mariel de Leon

Mariel de Leon- talks about her mom as a super mom
Being a super kid of a super mom- what’s your favorite childhood memory? “she is really a super mom…I remember when we were small with my siblings, they will take us all to Disneyland all five kids without yayas, just my mom and dad- I can’t imagine that..”

Mariel then mentions her brother- “few years ago my brother was diagnosed with cancer- she was flying back and forth. She showed us how to be strong for our family, for our brother… not only that (very emotional) during that time she was dealing with her kidney transplant (mom looks over pat her) yeah health problems. And then she just showed us, to my siblings how strong she is- not only physically but also mentally and emotionally. And what motivates her I think is her love for us…. (how’s your brother?) he is cancer free now.

Sandy Andolong inspiring phrase- “you become really selfless when you become a mother. It’s all about your children, your husband and your family. You put their happiness first before your family first.”

a special song number for all super moms

The launch aims to promote the special month of May as the month that is solely dedicated to all #SuperMoms. SM Supermalls created exciting activities and special promotions to celebrate mothers.

(From SM Supermalls)
From May 4 to 13, you can take mom on a date and let her indulge in SM’s Treat Feast for Moms dining deals and freebies. If you don’t have a gift for her yet, you can drop by the All for Moms Bazaar for gift ideas that include sweet treats, beauty items, flowers, and greeting cards.

Aside from onstage events and pampering treats, SM Supermalls also invites all families to celebrate this Mom's Day weekend (May 12 and 13) by playing the nationwide #SuperMoms Code Hunt, which is part of the ongoing #LetsPlayNowAtSM interactive digital experience campaign.

In celebration of #NationalSuperMomsDay2018, SM Supermalls invites all families to celebrate this Mom's Day weekend (May 12 and 13) and play the nationwide #SuperMoms Code Hunt.

Part of the ongoing #LetsPlayNowAtSM interactive digital experience campaign, the SuperMoms Code Hunt game encourage SM shoppers to play by simply opening their favorite QR Code Readers and hunt for #SuperMoms Code stickers that will be scattered around the mall. And just like that, they will have the chance to instantly win Mom’s Day SM gift certificates.

Aside from instant prizes, #SuperMoms Code Hunt participants are qualified to join the Mother’s Month Car Promo that will run from May 12 to May 31, 2018, wherein 1 lucky shopper will win a Suzuki Celerio! Deadline for registration of entries is until May 31, 2018 at 9PM.

The #SuperMoms campaign was launched in 2016 to pay tribute and connect with the silent superheroes of the family. Always putting their families first in everything that they do, these are the Super Mommy shoppers who have been largely part of SM’s story over the years.

Don’t forget to spend time with mom on Mom’s Day and celebrate #NationalSuperMomsDay2018 at SM Supermalls on May 13 and the whole month of May.

Such an overwhelming experience being with Ms. Sandy Adolong

Thank you so much SM Supermalls for inviting me to this inspiring media event at the “National Super Moms Day 2018” launch. I will always cherish this moment all my life.

See you all lovely #SuperMoms at SM Malls where you feel special all the time.

For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on FacebookTwitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your Mom’s Day memories at SM, the use the season’s official hashtag #NationalSuperMomsDay2018

(Notice: Photos used in this article are personal property of the author. No part of the original content should be copied or altered without authorization.)

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