In today’s technology driven world, unfortunately there is still discrimination or stereotyping about women drivers. Amidst the clamor for women empowerment, wherein women are recognized for exemplary abilities, stigma still prevails against women drivers. As the world celebrates the International Women’s Month last March, Pilipinas Shell is also celebrating its 105 glorious years in the Philippines. Known as the global leader in power and energy, Shell launched a unique campaign that will provide a platform that aims to empower women to take the lead in creating a bright future which will subsequently eradicate the stigma against female drivers. Vanessa Ejercito, Shell FuelSave Brand Manager The campaign is aptly dubbed as “Women! Drive the Future”, that is geared towards empowering women drivers redefining the essence of women who drive while crashing down the stereotype beliefs associated with female drivers. This campaign will support meaning
Lifestyle| Events| Food| Travel| Product Review| Shopping| Entertainment| Beauty| Health| Pets| Charity| Tech Gadgets| Social Issues