Wednesday, June 14

SM Dadventures: A Month Long Celebration of Fathers at SM Malls

Dad- our first love, our superhero, our provider, our biggest fan. We all can agree our father plays a significant role in our life. Whether we call him Daddy, Papa or Tatay- our father is equally important as our mom and that is why SM Malls just thought of doing something special for all Dads of this month celebration of Father’s Day dubbed as #SMDadventures

At the recent SM Malls media conference last June 14 at the SM Corporate Centre SM MOA, Idol Dads like celebrity dad- Patrick Garcia, stage performer- Apollo Abraham, SM Supermalls AVP for Marketing- TJ Cuenca and SM Hero Ronald Llaneta (security guard who found and returned a huge sum of money) were invited to inspire as well as view the SM Daddy’s Girl viral video. 

After the video presentation, they gave out their reactions and one common factor is they described the video as ‘touchy’ and ‘emotional’.   

SM Malls Daddy's Girl viral video

This year, SM Supermalls brings to the whole family a grand Father’s Day celebration honoring dads in 62 malls nationwide through DADventures at SM.

Happening this month are fun-filled activities, offering many ways for us to show how much we love dad as we create family-first moments on his special day.

SM Dadventures Event Line-Up

  • Beer Festival on June 13 to 25
  • Extreme Wheels Expo featuring classic car models, monster trucks, and big bikes on June 13 to 18 / 18 to 25
  • Grab Some Grub group meal promos on June 13 to 25, and special dining treats for dads on weekends starting June 16
  • Mini Me casual fashion show featuring dads and their kids wearing matching OOTDs on June 16 to 18 / 23 to 15
  • Blessing for Dads after the mall’s regular Sunday mass on June 18

Shoppers can also share their happiest moments with dad and win exciting prizes. Interested participants can check out the SM Supermalls Facebook page for the #DADventuresAtSM digital promo details and updates.

To find out more about DADventures at SM, visit

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