Skip to main content

Calata Corporation aims to break Guinness record for the largest serving of lechon



Calata Corp guns to break Guinness Record with ‘Lechon Party’

Calata Corporation, one of the biggest agribusiness conglomerates in the country, is mounting a grand “Lechon Party” for the less privileged residents of Metro Manila in its bid to break the record for largest serving of roast pork. The Lechon Party is set to happen on November 8, 2015, 4:00 pm at the Liwasang Aurora, Quezon City Memorial Circle, Quezon City, in celebration of Calata Corporation’s 16th anniversary, and as an early Christmas gift to the less fortunate residents of the Metro.  


More than just a celebratory feast, the event also aims to make history by hitting a Guinness World Record on the largest serving of roast pork. Currently, Mexico holds this record where they served 3,094.2 kilos of cochinita pibil, a popular roast pork dish in Yucatan region in 2010.  Calata Corporation will try to top the record by serving 5,000 kilos of lechon the country’s well-loved version of roast pork.  

“This year, we will celebrate our 16 successful years in the business by giving back to the community instead of having a lavish party. We also hope to make a momentous occasion for the Philippines by aspiring to break the Guinness World Record for the ‘Largest serving of lechon’,” shares Joseph Calata, Chairman and CEO of Calata Corporation

  
Calata Corporation is the largest retailer and distributor of top agrochemical brands, feeds, fertilizers, veterinary medicines and seeds throughout the country. Calata Corporation also owns and operates a chain of retail stores named AGRI, the largest retailer of the country’s choice brands such as AGRI Crop Protection, Heisenberg veterinary medicines, Thomson and Hine, as well as Ivansmith agrochemicals.

Calata Corporation’s “Lechon Party” reflects how much the company values achievement, success, gratitude and kinship.  Indeed, it’s a great way to kick off the holiday season by sharing their blessings with the less privileged and gathering family and friends. 

Learn more about Calata Corporation by visiting their website.  http://www.calatacorp.com/

Comments

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value cr...

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.  Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued it...

Effective Weight Management with LesoFat and LesoCarb

Successful weight loss takes programming, not willpower. -Phil McGraw Losing weight and maintaining normal weight can be a challenge for many. For most people, the desire to look fit is there but in reality the actions that should be considered are too hard to follow. Looking good by having to lose body fat and weight is just of part of being healthy but the major goal should be focused on having an overall healthy body.    It's possible to get back in shape with proper nutrition, exercise and good supplements for fat loss like LESOFAT and LESOCARB. (photo credit Nutrition Authority) Numerous research studies pointed out that obesity or being overweight is directly linked to many debilitating diseases. People who are obese are prone to diabetes, high blood pressure, heart diseases, high cholesterol levels, arthritis, stroke and even cancer.  What is obesity? Obesity is considered a medical condition wherein the accumulated body fat can h...