Wednesday, October 7
TPB bags Best Marketing and Relationship Effort 2015 award
The Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), bagged the Best Marketing and Relationship Effort during the 26th Annual TTG Travel Awards 2015. This prestigious award is given to the organization that demonstrates outstanding, exemplary and inspirational marketing and relationship-building efforts in the travel trade industry in the Asia-Pacific region.
Organized by the Travel Trade Gazette (TTG) Asia, the TTG Travel Awards is the most prestigious annual travel industry awards in Asia-Pacific. It recognizes the best organisations and individuals for their achievements and contributions in four categories: Travel Supplier, Travel Agency, Outstanding Achievement, and Travel Hall of Fame. This year, all winners were honored at the Awards Ceremony and Gala Dinner in Bangkok, Thailand last October 1, 2015.
“It is a great honor to receive the Best Marketing and Relationship Effort Award from TTG Travel Awards. This recognition will definitely inspire us to work harder in promoting the country’s international profile for years to come. We would not be able to achieve this without the support of various stakeholders in the travel trade industry. This award is also for everyone who makes the Philippines one of the best tourist spots and vacation destinations in the world,” says TPB COO Domingo Ramon Enerio III.
TPB spearheads Visit the Philippines Year (VPY) 2015, a year-long campaign that highlights exciting and major events in the country that attract international tourists from all over the world, from music, arts and entertainment shows; lifestyle, sports, adventure and ecotourism activities; and business, historical and cultural showcases.
Since the launch of VPY 2015, the country has registered a total of 3.11 million international visitors from January to July 2015 alone. The country has also earned 130.2billion pesos in tourism earnings for the same period.
While continuing to forefront and support international events that attract foreign visitors this year, TPB is also gearing up for more fun and exciting tourism campaigns next year with the recent launching of its newest campaign, “Visit the Philippines Again 2016.”
Offering more fun that keeps foreign travellers coming back for more, VPA 2016 will treat returning tourists to new rip-roaring and top-notch attractions, spectacular travel destinations and world-class events that will make their stay in the country worthwhile and productive. The line-up includes the Asean Tourism Forum 2016, Routes Asia 2016, Madrid Fusión Manila 2016, Ironman 70.3 Asia-Pacific Championship 2016, and the MTV Music Evolution 2016. Returning visitors will also be given exclusive travel deals and special incentives discounts on flights, hotel accommodations and tour packages after simply presenting proof of previous visits.
“We are committed to promoting and upholding the boom in the inbound tourism industry by constantly making effective campaigns. Our upcoming promotions will not only make foreigners choose to visit the Philippines over other destinations in the world but will also make them want to come back to the country over and over again,” says Enerio.
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