Skip to main content

TPB bags Best Marketing and Relationship Effort 2015 award



The Tourism Promotions Board (TPB), the marketing arm of the Department of Tourism (DOT), bagged the Best Marketing and Relationship Effort during the 26th Annual TTG Travel Awards 2015. This prestigious award is given to the organization that demonstrates outstanding, exemplary and inspirational marketing and relationship-building efforts in the travel trade industry in the Asia-Pacific region.



Organized by the Travel Trade Gazette (TTG) Asia, the TTG Travel Awards is the most prestigious annual travel industry awards in Asia-Pacific. It recognizes the best organisations and individuals for their achievements and contributions in four categories: Travel Supplier, Travel Agency, Outstanding Achievement, and Travel Hall of Fame. This year, all winners were honored at the Awards Ceremony and Gala Dinner in Bangkok, Thailand last October 1, 2015.

“It is a great honor to receive the Best Marketing and Relationship Effort Award from TTG Travel Awards. This recognition will definitely inspire us to work harder in promoting the country’s international profile for years to come. We would not be able to achieve this without the support of various stakeholders in the travel trade industry. This award is also for everyone who makes the Philippines one of the best tourist spots and vacation destinations in the world,” says TPB COO Domingo Ramon Enerio III.

TPB spearheads Visit the Philippines Year (VPY) 2015, a year-long campaign that highlights exciting and major events in the country that attract international tourists from all over the world, from music, arts and entertainment shows; lifestyle, sports, adventure and ecotourism activities; and business, historical and cultural showcases.

Since the launch of VPY 2015, the country has registered a total of 3.11 million international visitors from January to July 2015 alone. The country has also earned 130.2billion pesos in tourism earnings for the same period.

While continuing to forefront and support international events that attract foreign visitors this year, TPB is also gearing up for more fun and exciting tourism campaigns next year with the recent launching of its newest campaign, “Visit the Philippines Again 2016.” 

Offering more fun that keeps foreign travellers coming back for more, VPA 2016 will treat returning tourists to new rip-roaring and top-notch attractions, spectacular travel destinations and world-class events that will make their stay in the country worthwhile and productive. The line-up includes the Asean Tourism Forum 2016, Routes Asia 2016, Madrid Fusión Manila 2016, Ironman 70.3 Asia-Pacific Championship 2016, and the MTV Music Evolution 2016. Returning visitors will also be given exclusive travel deals and special incentives discounts on flights, hotel accommodations and tour packages after simply presenting proof of previous visits.

“We are committed to promoting and upholding the boom in the inbound tourism industry by constantly making effective campaigns. Our upcoming promotions will not only make foreigners choose to visit the Philippines over other destinations in the world but will also make them want to come back to the country over and over again,” says Enerio.

(Press Release)
Labels:

Comments

Post a Comment

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value crop cultiv
Post a Comment
Read more

A 15-Minute Tropical City in Pasay

  All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An artist’s render of a 15-
Post a Comment
Read more

SM Waste Free Future

  SM Prime Embarks on a Unified Waste Management Program  for an #SMWasteFreeFuture   SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, is embarking on a unified waste management and segregation campaign in response to the growing global crises on waste. SM Prime aims to bring all its property groups and stakeholders toward an #SMWasteFreeFuture .  According to the United Nations Environment Programme (UNEP) , humanity generates more than 2 billion tons of municipal solid waste annually, of which 45 percent is mismanaged. Without urgent action, municipal solid waste will double to almost 4 billion tons each year by 2050.  On December 14, 2022, the United Nations General Assembly proclaimed March 30 as the International Day of Zero Waste. The following year, UNEP inaugurated the First International Day of Zero Waste, to bolster actions to address the global pollution crisis. It aims to encourage global action and bring the world’s
Post a Comment
Read more