The best-selling rhum worldwide
has a specialty store at the lobby of the Century Park Hotel in Manila. The
Tanduay Store is an exciting hub for the brand’s fans who can avail of limited
edition items including the CLX Limited Edition Rhum, a premium craft spirit extracted
from a special batch of aged rhum reserves, also known as ‘The
Chairman’s Reserves’. Released in 2014, the rhum’s first bottle to be
produced from the batch was presented to Chairman Dr. Lucio Tan as Tanduay celebrated
its 160th founding anniversary, with the Roman numerals CLX
representing the number of years of the brand’s existence.
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Lucio
"Bong" Tan, Jr. is the visionary and brains behind the innovations in
Tanduay, such as the Tanduay novelty store at the Century Hotel.
Other premium and exclusive items
that are available at the Tanduay Store are Tanduay Asian
Rum, Tanduay 1854 (Tanduay Blue), Tanduay Superior
(Tanduay Black) and Tanduay Dark (Bean bottle) with the latter
two ranked equally as top-sellers. The store also carries a selection of
high-end Tanduay branded novelty items like jackets, hoodies,
travel bags, caps, pitchers, rum glasses, cocktail shakers and even
USBs. This makes the store a must-visit, especially for balikbayans who want to bring back a
taste of home and fun souvenirs when they return to their country of
destination.
Paul Lim, VP for Marketing
of Tanduay, talks about the love developed by the Filipinos
for Tanduay over the years. “We are thankful for the support that we
have received, which has allowed us to be the number one brand through the
years. The Tanduay store at the Century Hotel is our way of making our products
and brand accessories more accessible to the public,” said Lim.
According to Tanduay President
Lucio “Bong” Tan Jr., the store is a preview to the company’s next project,
which is to set up a Tanduay Musuem, to celebrate the brand’s heritage and its
connection to Filipino culture. “This is in relation to our 165th anniversary
next year. The museum will showcase not only our products but also the heart
that we put into making each bottle of Tanduay that Filipinos enjoy as part of
their own celebrations,” Tan revealed.
To shop for premium Tanduay
beverages and exclusive merchandise, visit the Tanduay Flagship Store at the
ground floor of the 5-star Century Park Hotel, 599 P. Ocampo Street, Malate, Manila.
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