Jollibee’s Toronto store brings a taste of home to Canada’s largest
Filipino community
Filipinos and locals
alike in Canada’s east coast had an exciting Easter treat as Jollibee opened
its first store in the Greater Toronto Area in early April.
Filipinos
who waited through the night were surprised to see Jollibee welcoming them as
Jollibee Scarborough finally opened its doors
On Saturday
evening—hours before the grand opening—hundreds of Filipinos already camped-out
in front of Jollibee Scarborough, located at 15 William Kitchen Road, eager to
step inside the store to savor a taste of home.
The
Jollibee Scarborough is the Filipino fast-food chain third store in Canada and
the 40th store in North America
Jollibee Scarborough
is the Filipino fast-food chain’s third store in Canada and the 40th store in
North America. Here, residents can savor the crispylicious and juicylicious
Jolly Crispy Chicken (more popularly known as Chickenjoy here in the
Philippines), the tastiest and meatiest Jollibee Spaghetti, Palabok Fiesta, and
the golden-brown Peach Mango Pie, among other langhap-sarap treats.
No less than Jollibee
welcomed Filipinos to the store, including its very first customer, Paul, who
looked forward to enjoying the Jolly Crispy Chicken for the first time in six
years.
A
Filipino gets a collectible Jollibee plush doll for being one of the first 100
customers
“For us, nothing
brings greater joy than to bring people together over great-tasting food and
happy moments. We are excited to bring to Scarborough the popular dishes that
many now enjoy in different parts of the world,” said Jose Miñana, Jollibee
Foods Corporation (JFC) group president for North America.
Scarborough is home
to an estimated 50,000 plus Filipinos and is one of the most popular
destinations for new immigrants to reside.
The Greater Toronto Area, where Scarborough is located, is the most
populous metropolitan area in Canada with around 200,000 Filipinos residents.
Other
customers also received limited edition Jollibee collectible toys that
celebrate and promote Filipino culture
“We look forward to
bringing a familiar ‘taste of home’ to our countrymen in the Greater Toronto
Area. Many may not know that this area
is home to the largest Filipino community in Canada! And we won’t stop here – another location in
Mississauga is in the pipeline for the year,” said Beth Dela Cruz, Jollibee
North America vice president and general manager.
Jollibee Foods
Corporation is currently the largest Asian food service company, operating in
16 markets, with over 3,800 stores globally, of which 1,272 are Jollibee brand
stores. The company’s aggressive expansion plan in North America is part of its
overarching goal to be among the top five restaurant brands globally.
Filipinos
spent the eve of the Jollibee Scarborough grand opening exchanging stories of
how they miss their families and the taste of home
Follow Jollibee
Canada’s official Facebook page to get updates on the much-awaited opening of
Jollibee in Toronto https://www.facebook.com/jollibeecan/
(Press Release)
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