Dr. Roberto Macasaet Sr., Maxicare Healthcare Corporation’s
Founder and Chairman Emeritus, has been awarded with the Outstanding Achievement
in Entrepreneurship (Large Scale) at the recently concluded Philippine
Marketing Association’s 38th Agora Awards. The awards night was held at the
Maynila Ballroom of the Manila Hotel last November 9, 2017.
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(From L-R) Mr. Jay Bengzon (representing Dr.
Alfredo Bengzon of Medical City) Past Agora Awardee for Large Entrepreneurship,
Category Head for Entrepreneurship -Large Scale Faye Arellano- Martinez, 2017
PMA President Arlene Padua-Martinez, Dr. Roberto Macasaet Sr., together with
his son and Maxicare Chairman of the Board, Mr. Roberto Macasaet Jr., and
Philippine Marketing Association's representatives, and Agora Director Amrei
Dizon.
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Now on its 38th year, the Agora Awards recognize individuals who
have demonstrated excellence in the field of marketing in the Philippines. They
have been running since 1979, and have been held by the Philippine Marketing
Association, who aims to promote the science and ethics of the marketing
profession, and uphold corporate social responsibility and corporate
citizenship.
Dr. Macasaet has been instrumental in shaping the way the
Philippine healthcare industry does business today, through his founding of one
of the first Health Maintenance Organizations in the country. He is responsible
for introducing healthcare services that have allowed for more flexible options
for Filipinos of all income levels and employment. His achievement is truly
worthy of recognition, not only showing exemplary business prowess but also a
genuine love and concern for the Filipino people’s welfare.
He is also a medical professional by trade, having received his
medical degree from the University of the Philippines, and having trained at
Fordham University in General Surgery, Urology, and Pathology. He was head of
Makati Medical Center’s Department of Urology for three decades, and is
currently a member of that hospital’s Advisory Committee. He also serves as
chairman of Associated Medical and Clinical Services, and was previously
chairman of Fil Hispano Ceramics, Inc.
When Dr. Macasaet founded Maxicare in 1987, the HMO industry was
practically nonexistent. Today, it has evolved into the leading HMO in the
country, and has the widest network of providers with over 1,000 partner
hospitals and clinics, and over 56,000 affiliated physicians nationwide.
Under his guidance and business acumen, Maxicare has introduced
such innovative products and services such as: the Maxicare Multifunction Card,
the only HMO membership card that also serves as a lifestyle privilege card and
EMV-enabled cash card; the EReady and MyMaxicare Lite, the very first prepaid
healthcards in the industry; and the 24/7 TeleConsult Service, allowing
Maxicare members to contact a doctor anytime, anywhere, without incurring
deductions on their benefit limits.
Dr. Macasaet joins prestigious names from different industries
such as William Tiu-Lim, CEO of Mega Global Corp, and Dr. Alfredo Bengzon,
President and CEO of The Medical City, both of whom previously won the award.
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