Skip to main content

Viyline MSME Caravan kicks off at SM Supermalls

 Get ready for a game-changing collaboration as Viyline Media Group, led by vlogger power couple Viy Cortez and Cong TV, joins forces with SM Supermalls to empower local entrepreneurs through the Viyline MSME Caravan.



(L-R): SM Supermalls Executive Vice President for Marketing Jonjon San Agustin and Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez launch the Viyline MSME Caravan across SM malls, merging social media content creation with entrepreneurship.


Launching on January 22-29, 2025, at SM City Bataan, this year-round initiative will showcase products and services from micro, small, and medium enterprises (MSMEs) while leveraging the massive influence of top Filipino vloggers to amplify their visibility.

(L-R): Viyline Media Group Marketing and Advertising Manager Karol Louie Manalac, Viyline Media Group General Manager Rolando Cortez, Viyline Media Group Chief Executive Officer (CEO) and content creator Viy Cortez-Velasquez, and SM Supermalls Assistant Vice President for MSMEs Royston Cabunag at the Memorandum of Agreement Signing Ceremony in November 2024.


With a commitment to supporting local businesses, SM Supermalls is providing prime venues for the caravan across its nationwide locations. Following the success of the Team Payaman Fair at SMX Convention Center Manila last December, this initiative combines Viyline’s influencer network and SM’s iconic spaces to create a dynamic marketplace for MSMEs.

"Our goal isn’t just to give MSMEs a space—it’s to actively support them with influencer-driven promotions that connect them with their target audiences," shared Viy Cortez.

The Viyline MSME Caravan at SM City Bataan is just the beginning, with future stops planned at various SM malls nationwide, ensuring that MSMEs across the country will have the chance to participate. This event is not only a business opportunity but also reflects the growing partnership between influencers, businesses, and large-scale mall operators like SM Supermalls.

The caravan’s first stops include:

·         SM City Bataan: January 22-29 #ViyLuckyinBataan

·         SM City Baguio: February 19-25 #ViyInLoveInBaguio

·         SM City Dasmariñas: March 26-April 1 #ViynibiniSaDasma

 

Each event promises a variety of exciting activities, including influencer meet-and-greets, fun games with your favorite Key Opinion Leaders (KOLs), and unique local finds from participating MSMEs. Don’t miss out!

Stay tuned for the next wave of schedule of the Viyline MSME Caravan happening at an SM Supermall near you. For updates, visit www.smsupermalls.com or follow @SMSupermalls on social media. Together, let’s champion Filipino entrepreneurs! #SMForMSMEs

About SM Supermalls 

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls toda

Comments

Post a Comment

Popular posts from this blog

Effective Weight Management with LesoFat and LesoCarb

Successful weight loss takes programming, not willpower. -Phil McGraw Losing weight and maintaining normal weight can be a challenge for many. For most people, the desire to look fit is there but in reality the actions that should be considered are too hard to follow. Looking good by having to lose body fat and weight is just of part of being healthy but the major goal should be focused on having an overall healthy body.    It's possible to get back in shape with proper nutrition, exercise and good supplements for fat loss like LESOFAT and LESOCARB. (photo credit Nutrition Authority) Numerous research studies pointed out that obesity or being overweight is directly linked to many debilitating diseases. People who are obese are prone to diabetes, high blood pressure, heart diseases, high cholesterol levels, arthritis, stroke and even cancer.  What is obesity? Obesity is considered a medical condition wherein the accumulated body fat can h...
Post a Comment
Read more

CDA Empowers Cooperatives Through SM Supermalls’ Weekend Market

  Cooperative Development Authority (CDA) and SM Supermalls have officially sealed a strategic partnership through a Memorandum of Agreement (MOA) signing held on Monday, July 1, 2025, at the SM Supermalls Headquarters in Pasay City. The agreement marks the beginning of a joint effort to empower Filipino cooperatives by giving them access to high-foot-traffic mall spaces through the SM Weekend Market — a platform dedicated to showcasing local products, homegrown talent, and Filipino entrepreneurship. L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative. The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vi...
Post a Comment
Read more

CDO's Bold New Firsts Begin at SM Supermalls

  Discover new ways to dine – only at SM. Craving for some mouthwatering seafood? How about freshly brewed coffee, ready to go? This month, it’s all about what you want—check out these newly opened food and beverage spots heading your way. You have all the reasons to make life more rewarding with these new firsts. From indulgent  dining to quick coffee breaks, you deserve nothing but the best to satisfy your cravings. Have a truly fulfilling day and give yourself limitless possibilities to live the good life with SM Supermalls—right here in Cagayan de Oro City. Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant Experience a unique dining experience with  Zubaibai Seafood Restaurant —a bold new take on Filipino culinary traditions perfect for every seafood lover. This pork-free restaurant offers flavorful dishes with a modern twist, including their signature Balangay Seafood Boil: a hearty platter of fresh seafood served in a custom-built Balangay-style b...
Post a Comment
Read more