Skip to main content

Sensory-friendly screening of "Firefly" shines a light on inclusion

 "Lights Up, Sounds Down" offers inclusive movie experience for autism community

In celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accommodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe.


A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.



“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.



“

Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.


"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo.


An invited guest is captivated by the sensory-friendly screening at SM City Marikina.


Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

 

To learn more, visit www.smsupermalls.com/smcares.

Comments

Post a Comment

Popular posts from this blog

Happy Day 100% Orange Juice: Summer’s Best Thirst Quencher

Summer is the best time to nourish the body with a thirst quencher that comes with high nutritional value We cannot deny that summer is almost here. The soaring temperature makes people search for the best thirst quenchers around since the body is losing nutrients through sweating. That is why it is best to drink naturally made juices that are packed with good nutrition such as Rauch Happy Day 100% Orange Juice drink. A glass of Happy Day 100% Orange Juice will surely refresh you in the summer days. Unlike the other juices available in the market, a liter of Happy Day 100% Orange Juice contains about 2.5 kilos of sun-ripened oranges . A glass of Happy Day meets the required daily dose of Vitamin C that our body needs. Benefits of drinking orange juice Orange is a citrus fruit that is loaded with health supporting nutrients that is low in calories and has a refreshing taste. Good thing that Rauch Happy Day 100% Orange Juice is made from real oran...
2 comments
Read more

Effective Weight Management with LesoFat and LesoCarb

Successful weight loss takes programming, not willpower. -Phil McGraw Losing weight and maintaining normal weight can be a challenge for many. For most people, the desire to look fit is there but in reality the actions that should be considered are too hard to follow. Looking good by having to lose body fat and weight is just of part of being healthy but the major goal should be focused on having an overall healthy body.    It's possible to get back in shape with proper nutrition, exercise and good supplements for fat loss like LESOFAT and LESOCARB. (photo credit Nutrition Authority) Numerous research studies pointed out that obesity or being overweight is directly linked to many debilitating diseases. People who are obese are prone to diabetes, high blood pressure, heart diseases, high cholesterol levels, arthritis, stroke and even cancer.  What is obesity? Obesity is considered a medical condition wherein the accumulated body fat can h...
Post a Comment
Read more

Bistro BFF Card Goes Digital: Enjoy Rewards at Your Fingertips

Your Ultimate Dining Experience is Now Just a Tap Away! Craving something delicious? Whether it’s a juicy steak, mouth-watering ribs, savory dim sum, or a hearty all-day breakfast, your next dining adventure is now more convenient than ever with the new digital Bistro BFF Card!   No more fumbling around for a physical card. Just download the app, and you’re instantly connected to exclusive deals and perks across 20+ Bistro Group restaurants. That’s right—your favorite dishes and incredible savings are now at your fingertips.   What Are You Craving Today? Whatever you’re in the mood for, The Bistro Group has got you covered. Steaks, Ribs, and Burgers for the carnivore in you. Pastas, Pizzas, and Seafood for those craving something comforting. Dim Sum, Paella, Sushi, and Korean BBQ for a taste of global flavors. Buffalo Wings or All-Day Breakfast to satisfy those anytime cravings.   Exclusive Perks for BFF Members As a Bistro BFF Member, you’re not...
Post a Comment
Read more