After 3 long years, the National MILO Marathon returns to energize runners of all levels for an ACTIVE PILIPINAS!
The much-awaited return of the National MILO® Marathon kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After a 3-year hiatus, the marathon brought together over 12,000 runners for 3K, 5K, 10K, 21K, and 42K race categories.
The longest-running marathon in the country, this year’s National MILO® Marathon comeback marks its 44th edition. It follows the brand’s MILO® ACTIVE PILIPINAS launch in January which was a call for the nation to go from couch to court with the help of MILO®’s energizing nutrition and sports programs.
“We started the year with a call to go from couch to court— to ease our way back into sports— and the return of the iconic National MILO® Marathon is one of the ways we’re doing that. Although it’s not on the scale that we’ve gotten used to, the MILO® Marathon continues to be a safe and trusted space where Filipinos can get together to start or strengthen their active lifestyles,” said MILO® Sports Head Carlo Sampan.
With Milo’s commitment to encourage Filipinos to get back to active lifestyle, the brand launched its first-ever Virtual MILO® Race where over 2,000 runners nationwide. This event allowed participants to join the festivities without having to be physically present in the Manila leg.
44th National Milo Marathon
On its 44th year, the National MILO® Marathon bring together seasoned runners and inspired casual and first-time runners. Returning runner and a 3-time Milo marathoner James Kevin Cruz from Montalban, Rizal, finished strong and took home the gold medal for the 42K run men’s category.
Elite runners heated up the competition for various race categories. While casual runners have a unique running experience sharing the fun of running among family and friends. At 10 years old, 3rd time joiner Kjerstin Janikka R. Schei finished the 5K run with her friends. She said that running keeps her productive and helps her prepare for her competitive sports at school which is soccer.
Milo Marathon has a line-up of fun activities that feature sports. Experts in the fields gave an introduction to both kids and adults the basics of basketball, taekwondo and sepaktakraw. Aside from the sports clinic there are fun zones where huge inflatables are center stages for fun activities.
A cheer dancing competition featuring cheer dancing teams from elementary, high school and college divisions have kept the energy high for everyone.
The epic comeback of the National MILO® Marathon was made possible with the support of its official venue partner SM, hydration partners Cristalino and Crystal Clear, timing partner Garmin, fitness partner Anytime Fitness and Surge, hotel partner TRYP by Wyndham, registration partners and sponsors Decathlon Mall of Asia, Landmark, Super 8, Puregold, Waltermart, Metro Gaisano, Ford, Nestlé Cereals, Kitkat, Chuckie, Nescafé, and adidas; and sports partners Best Center, Philippine Taekwondo Association, Club Gymnastica, Gymnastic Association of the Philippines, and the Associate for the Advance of Karatedo.
It will continue to energize Filipinos to run towards the finish line as it kicks off its second leg in Batangas City on May 28, 2023. For more details about the National MILO® Marathon and other MILO® Active Pilipinas initiatives, visit https://www.milo.com.ph/activepilipinas and follow MILO® on Facebook.
My MILO Journey
I am a MILO kid! I could recall those early mornings when I am having a hot cup of MILO as I am getting ready for school. I have a weird way of enjoying my morning Milo, I load several heaping spoonsful stir it on hot milk then top it off with Milo undissolved granules- yum! Frequently I also enjoy it as it is, “pinapapak ko” and until now I still do- haha!
What’s amazing is that MILO has been part of daily yummy nutrition for many Filipinos for both young and old. And what’s even more amazing is the fact that MILO has been supporting and encouraging us to have a healthy active lifestyle at no matter what age we are in. From Milo Sports Clinic, Active Zones to 42K Milo Marathon runs- we cannot deny the fact the Milo has been a part of our Pinoy culture!
Thank you MILO Philippines!!!