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2018 Grandparent's Day at SM Supermalls

In every Filipino family, we give special reverence to our Lolo and Lola but SM Supermalls have a very special way of honoring our beloved grandparents.


“SM has always been place for family bonding moments. This Grandparents’ Day, we have prepared fun activities and treats that pay tribute to the unconditional love of our beloved grandparents. We have shopping discounts, dining promos and different ‘grand’ entertainment in 70 SM malls across the country,” said Mr. Jonjon San Agustin, SM Supermalls senior vice president for marketing in a recent media launch for #GrandparentsDayAtSM2018 at the SM Mall of Asia Complex in Pasay City last September 4.


 At SM Malls Grandparent’s Day media launch. Special grandparent guests are the gorgeous grandma Dina Bonnevie and the dashing grandad Eddie Gutierrez.


Now its our turn to do the spoiling and show how much we love our grandparents by making their day extra memorable. There are a lot in store for our Lolo and Lola as SM Supermalls give importance to the special members of our family- our grandparents. So, what better way to celebrate grandparent’s day at SM than create bonding moments by:


Explore Grand Treats from participating restaurants and stores in SM Malls. From August 26 to September 9 grandparents are entitled to get #AweSM treats. From huge discounts to restaurant promo deals to activities and musical events that will make the hearts of our Lola and Lolo smile with glee.


SM Supermalls also promote spiritual growth and this time our grandparents are the center of festivities at SM Malls. There will be a Special Blessing through a mass celebration this Sunday, September 9. So, don’t forget to spend some quality time with your grandparents and join them in attending a special mass celebration at SM Malls.


Drop by at the Grandparent’s Snaps augmented reality family booth to capture those precious moments in digital form for posterity. 


Bring you lolo and lola at SM Malls and enjoy some musical treats. This weekend September 8 and 9, SM Malls will present a concert featuring talented “apos” that will serenade grandparents with heartwarming songs. 




Selfies at SM Malls Grandparent’s Day media launch last September 4 at Gringo’s SM Mall of Asia. Celebrity special guests that afternoon are the gorgeous grandma Dina Bonnevie and the dashing grandad Eddie Gutierrez with the beauteous Annabelle Rama.



As SM Malls give importance to our lolo and lola, the charitable organization SM Cares supports the Lolo and Lola’s Bazaar. This special bazaar by grandparents features products and items lovingly made by the lolos and lolas. This project aims to send a good message that our grandparents are valuable to the society and even if they are bit older than most of us, they are capable of doing magnificent things. 


In line with the Grandparent’s Day activities, SM celebrates its #AweSM 60 years which falls this month. September is filled with awesome treats, amazing discounts and promos for the entire family to enjoy. This September 21 and 22 avail of amazing promo deals from practicing restaurants at SM Malls nationwide. Customers and shoppers will be in awe to find out about SM’s 60-themed deals- 60% sale discount, less 60 pesos and pay only 60 pesos. So, troop down at SM Supermalls anywhere and experience these #AweSMat60 festivities. 



shopping galore at SM Mall





Learn more about SM Grandparents’ Day, SM 60th year promo deals, fun activities and #AweSM Dining Deals at SM Supermalls, visit        www.smsupermalls.com



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