Finding home with music and a bottle of Coke
Coke Studio returns with an amazing line up of local and international
artists
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Coke Studio Season
2 welcomes a new set of artists to share different stories of homecoming through
great OPM songs and stellar collaborations.
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There are many things that make us feel at home - laughing and spending
quality time with our favorite people, munching on our go-to comfort food along
with a refreshing drink, or even listening to a song that brings back precious
memories.
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Past Coca-Cola Ambassadors,
Lilet (Tomorrow’s People, 1987), Nikki Gil (Sana, 2004), and Abra (Coke Studio
Season 1) perform on the Coke Studio stage, proving that Coca-Cola has
connected to youth across different generations through music.
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When we return to where we feel valued and accepted, when we’re reunited
with the things and the people we love, when we look gratefully at our past
experiences both good and bad, and when we remember the passions that inspire
us, we come home.
These unique instances are our own moments of homecoming. When we recall
a special moment, the memory comes with a tune that was playing in the background,
a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in
hand.
With the perfect jam playing and a bottle of Coca-Cola, simple moments
with our friends and family become more fun, more memorable and more
uplifting.
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Indie-folk band,
Ben&Ben, perform their hit song “Kathang Isip” in front of hundreds of
teens at the Coke Studio Homecoming launch.
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Music has always been weaved in the history of Coca-Cola. In the
Philippines, each generation remembers a certain song they can relate to the
brand, like “Tomorrow’s People” sung by Lilet along with hundreds of teens all
over the world, and “Sana” performed by Nikki Gil as she hands over bottles of
Coke with a smile while singing an inspiring message.
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KZ Tandingan wows
audiences with her vocal prowess at the Coke Studio Homecoming launch at the
World Trade Center in Pasay City.
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Now, music and Coca-Cola come together once more to give young music
lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio
Homecoming.
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Crowd favorites, IV
of Spades, bring the funk to the stage at the Coke Studio Homecoming launch.
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In line with the Company’s thrust to empower the youth, Coca-Cola tapped
into young Filipinos’ love for music through Coke Studio PH in 2017. Coke
Studio PH shed the spotlight back on OPM and provided a platform for artists,
both veteran and new, to showcase their talents and collaborate.
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Quest, one of this
season’s Coke Studio artists, dedicates his song, “Saludo”, to the Filipino youth
who are keeping OPM alive.
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This year, Coca-Cola connects to Filipino teens
once again as Coke Studio PH returns to make them feel at home with the
familiar sounds of OPM, giving them an avenue to show their love and support
for local music.
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A night of both
song and dance, Sam Concepcion shows off his moves for the audience at the Coke
Studio Homecoming launch.
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For its second season, Coke Studio PH also further establishes itself as
a hub of Pinoy talent, as it introduces a stellar lineup of local and
international Filipino artists across various genres.
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Coke Studio’s first
spoken word artist, Juan Miguel Severo, delivers the ultimate hugot poem for the teens at the launch
event.
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While the previous season brought together veteran artists and budding
musicians, Coke Studio Homecoming calls Filipino artists who have shared their
talents to the world to return to their roots and bridges them with homegrown
talents who have yet to stand on the international stage.
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VP for Marketing of
Coca-Cola Philippines, Stephan Czypionka, explains the story behind Coke Studio
Homecoming.
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Among the Season 2 artists are funk-rock band IV of Spades, spoken word
artist Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist
Quest, Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela
Torre, Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty
Tiu, alternative/indie band December Avenue, 22-year-old actor/singer Khalil
Ramos, all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan,
nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!
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The Coca-Cola leadership team initiates action for the
global World Without Waste mission with the Coke Studio TuneCycle.
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Each episode of the season will focus on the artists’ own stories of
homecoming – whether to their homeland, to a memory, or a person – a place or
moment where they truly feel they belong.
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Coca-Cola
Philippines President and General Manager Winn Everhart raises
a Coke toast to OPM.
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From this colorful mix of talented Filipino singers and bands, Coke
Studio Homecoming will feature groundbreaking collaborations between artists,
as well as unique renditions of their songs, each a reflection of what coming
home means to them.
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Coke Studio Season 2 artists and the Coca-Cola
Leadership Team take a selfie after a successful launch.
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“We received such an overwhelming response during the first season of
Coke Studio PH and this really inspired us to work harder this second season
and explore ways to take it further. Last year, Coke Studio became a home for
OPM and now we want to continue and strengthen that legacy, making sure that
the younger generation and the new lineup of artists can feel that same sense
of belonging,” said Stephan Czypionka, Coca-Cola Philippines Vice President for
Marketing.
Ben & Ben AJ
December Avenue IVOS
JMS Khalil
Kriesha Moira
Shanti SAM
Patty Quest
While uniting teens through music, Coca-Cola takes it a step further by
enabling them to do their part for a greater cause. This year, Coca-Cola
announced an industry-first goal to collect and recycle the equivalent of every
bottle or can it sells globally by 2030—a goal in line with the Company’s
vision of a World Without Waste. This is why during all Coke Studio events,
Coca-Cola encourages teens to deposit their PET bottles in designated recycling
bins. The Coke Studio TuneCycle, a
stationary bicycle that also grinds PET bottles, will also be a staple in Coke
Studio events. These ground PET bottles will later on be turned into eco-bricks.
Coca-Cola revealed its exciting lineup of artists at the Coke Studio
Homecoming Launch on September 1, at the World Trade Center in Pasay City.
During the event, memorable Coke Ambassadors Lilet, Nikki Gil, and Abra
performed a mash up of iconic Coca-Cola songs, Tomorrow’s People and Sana.
Catch all seven episodes of Coke Studio Homecoming,
as well as its Christmas special, every Sunday, starting September 16 on ABS-CBN
at 11:15 a.m. and on the official YouTube Channel (YT.com/CokeStudioPH). There
are plenty of mash-ups, covers, and surprises in store so stay tuned and let
the sounds of OPM call you home!
So glad to witnessed a massive display of OPM talents at the Coke Studio Homecoming launch last September 1
About
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage
company, offering over 500 brands in more than 200 countries. In addition to
the company’s Coca-Cola brands, our portfolio includes some of the world’s most
valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea,
Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak
teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid
juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater
and ZICO coconut water. We’re constantly transforming our portfolio, from
reducing sugar in our drinks to bringing innovative new products to market.
We’re also working to reduce our environmental impact by replenishing water and
promoting recycling. With our bottling partners, we employ more than 700,000
people, bringing economic opportunity to local communities worldwide. Learn
more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
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