SM Supermalls begins 100 Days of Happiness
Officially starts the Christmas countdown by
creating a circle of happiness among Filipinos
To kickstart
the Christmas countdown, SM Supermalls began its 100 Days of Happiness last
September 16, where they aim to create a circle of happiness with 76
participating malls, shoppers, the marginalized communities of women, persons
deprived of liberty, artisans, cause-oriented organizations, and select local
government units.
SM Supermalls President Steven Tan giving his welcome remarks during the launch of 100 Days of Happiness
"We want
to create a circle of happiness in all our SM malls by featuring products of
cause-oriented programs which we will offer to our shoppers who, in turn, give
them to friends and family, and ultimately, benefit the communities that
created these products," said SM Supermalls President Steven T. Tan.
Through the
campaign, SM Supermalls encourages Filipinos to support the advocacies of
individuals and organizations that provide opportunities and create livelihood
for their communities. For this year, SM partnered with bag designer Zarah
Juan, Spark PH, the Girl Scouts of the Philippines (GSP), the Association of
Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU for
its Vote to Tote initiative, among others.
 |
In
photo: men and women of substance from the Quezon City LGU, SM Supermalls, Girl
Scouts of the Philippines, Brownies Unlimited, Spark PH, and Down Syndrome
Association of the Philippines |
The launch
event held at SM North EDSA The Block was attended by SM Supermalls President
Steven Tan and SVP for Marketing Joaquin San Agustin; Quezon City Mayor Joy
Belmonte, Vice Mayor Gian Sotto, and select councilors of the city; Spark PH
Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and
Brownies Unlimited Marketing head Dustin Ngo.
Equipping young girls to lead and build the
future, one box of brownies at a time
For this
year’s 100 Days campaign, SM Megamall, along with 9 other SM malls, is
collaborating with Brownies Unlimited and the Girl Scouts of the Philippines.
For every purchase of a special GSP-themed box of brownies in-mall and via the
SM Malls Online App, one girl will be sponsored with a GSP membership for a
year.
 |
In
partnership with SM Supermalls and Brownies Unlimited, the Girl Scouts of the
Philippines launch GSP-themed brownies from September 16 to December 15, 2022.
For every purchase of a box of brownies, in-mall and via the SM Malls Online
app, one scout will be sponsored with a year’s free membership. |
"We have
a lot of young girls across the country and they've had such difficult times
during the pandemic. Our membership dropped significantly. By buying a box, you
can sponsor a girl for one year and she can learn so many things like being
independent, loving her country more, and helping her community," said GSP
President Nina Lim-Yuson.
Recently, SM
Supermalls helped the GSP vaccinate all its 70,000 members nationwide. By
providing them with convenient and safe COVID-19 vaccines, SM Supermalls was
able to ensure that the GSP members have access to quality healthcare services.
In its
commitment to building communities, especially for women and the youth, SM
Supermalls and the Girl Scouts of the Philippines sign a memorandum of
agreement to formalize a meaningful partnership beyond the year 2022.
|
|
SM shoppers
can purchase a box of brownies from 46 Brownies Unlimited branches nationwide
and the SM Malls Online App.
Giving marginalized women and persons deprived of
liberty hope for the future
Apart from the
GSP partnership, SM Supermalls also partnered with the local government of
Quezon City for its Vote to Tote program, Spark PH, and bag designer Zarah Juan
to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and
female persons deprived of liberty.
"Christmas
is all about giving. We are very happy that this year, the communities of
Quezon City are included as beneficiaries in this program. And apart from
helping the women in our communities, we are also able to help the environment
by upcycling 70 tons of election tarpaulins that we've collected." said
Mayor Belmonte.
 |
Members
of the Down Syndrome Association of the Philippines, Inc. and Girl Scouts of
the Philippines come together to spread the holiday cheer. |
Juan, the
designer, was the brainchild of the upcycling initiative. "During the
elections, there were tons of election campaign wastes. I wanted to do
something and I thought I have my platform– my designs. If my designs can
actually solve this problem, then it's worthwhile. Then I pitched the idea to
Maica Teves, the founder of Spark PH. From there, we gathered all the help we
can– from the Quezon City LGU who will help us collect tarpaulins, the women
communities that can help us create, and SM Supermalls who can provide us the
platform to distribute."
 |
Designer
Zarah Juan, along with the local government of QC, Spark PH, and SM Supermalls
partner on the Vote to Tote program - an initiative fueled for, and by,
marginalized women and female persons deprived of liberty. |
A Happiness
Walk was done to showcase the upcycled tote bags that shoppers can buy in SM
malls. Joining the Happiness Walk were men and women of substance including
select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs
Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities
Ces Oreña Drilon, and Gina Pareño among others.
The proceeds
of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and
the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in
Quezon City. The tote bags will be sold in the following SM malls:
●
SM Aura Premier
●
SM Southmall
●
SM City Fairview
●
SM City North EDSA
●
SM Megamall
Helping a community of artists
And in the
south of Metro Manila, the SM Mall of Asia family will be partnering with the
Association of Foot and Mouth Artists in selling painted Christmas cards to the
shoppers.
"All
these and more will start to unfold in the coming days as we continue spreading
happiness across all SM malls around the country. Let us not waste our next 100
days and use it to make one another happy by giving. Today, let the countdown
begin to a hundred days of happiness!” Tan closed.
This is the
second time SM Supermalls has started a holiday countdown campaign. In 2021,
the biggest mall network in the Philippines showed the world more than a
hundred ways of giving through 100 Days of Caring. Underserved communities
surrounding the 76 SM malls were provided with their urgent needs through
in-kind and monetary donations by the malls, its various business units, and
the employees.
For
the list of all partner institutions and their beneficiaries visit
www.smsupermalls.com and follow @smsupermalls on all social media accounts.
Comments
Post a Comment