Skip to main content

Tsinelas to Superheroes: The Elmer Padilla Story

From salt-powered lamps to the legendary karaoke machine, stories of Filipino ingenuity and creativity have always inspired us, as well as people all over the world. Now, we take a look at the latest among our countrymen to be recognized on the international stage for his brilliance.






Elmer has always loved action figures, though he could never really afford them as a child. He turned to his creativity at a young age so that he could make his own. “Nine years old po ako noong magstart ako sa paggawa. Hindi pa po character ang mga ginagawa ko noon. Bangka-bangka lang po gamit ang mga tsinelas na sira hanggang sa nakakabuo na ako ng mga robot sa sarili kong imahinasyon. Hanggang sa nahilig ako sa mga action figures sa movie. Sinubukan ko na po gumaya ng mga action figures. (I was nine years old when I started making these. At the time, I didn’t make characters. I just made boats out of broken flip-flops until I was able to make robots of my own imagination. Then, I began taking an interest in action figures from movies. At that point, I tried imitating action figures.),” he said. 


Originally hailing from Samar, Elmer, his wife, and two daughters recently moved to Imus, Cavite to try and fulfill his dream of making and selling action figures. It was here that he was discovered selling his tsinelas action figures on the streets, and from there, his fame skyrocketed.



Today, Elmer receives guidance from Jerry Santos, a toymaker who makes life-sized statues for his store, Jerry’s Life-Size Statues and Collectibles. Orders for his work have piled up so much, he can barely keep up with demand. “Actually, sa isang araw, nakakatanggap kami ng 70 orders. Yung iba hindi na niya nasasagot sa social media dahil nga medyo busy na rin talaga. Akala nila suplado si Elmer pero talagang marami lang talagang dating ng order. (Actually, in a single day, we can receive up to 70 orders. He can’t respond to the others on social media because he’s really busy. They think Elmer is being snobbish, but really, there are just so many orders coming in.),” Jerry Santos said.


Elmer’s primary expense in making his action figures has been the purchase of MIGHTY BOND. Sometimes, when he runs out of money, he’d just buy ordinary shoe glue, but this lowers the quality of his work. “Kapag ordinaryong shoe glue lang talaga, madaling matanggal ang dikit kapag natutuyo na. Kapag MIGHTY BOND ang gamit ko, mabilis dumikit at matibay kahit na yung sa mga parte pa ng action figures na mahirap dumikit gaya nung mga wires at plastic. (When I use just ordinary shoe glue, the stickiness easily fades when it dries. When I use MIGHTY BOND, it sticks quickly and it stays sturdy, even with the parts of the action figures that are hard to glue like wires and plastic.),” he said.


Right now, Elmer’s income from his craft remains a little slow, as it’s just him working on fulfilling the orders. Already, though, he’s being courted by international flip-flop brands hoping to become his supplier. And in the coming days, he’s going to personally hand action figures to President Duterte and President Trump, during the ASEAN Summit. 


In spite of rising fame and fortune, Elmer’s dreams remain squarely grounded at home. He wants to be able to buy a house for his family, and buy whatever they need. With all the hard work he puts in for his family, he truly is as good as the superheroes he depicts.

Comments

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value crop cultiv

A 15-Minute Tropical City in Pasay

  All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An artist’s render of a 15-

SM Waste Free Future

  SM Prime Embarks on a Unified Waste Management Program  for an #SMWasteFreeFuture   SM Prime Holdings, Inc. (SM Prime), one of the leading integrated property developers in Southeast Asia, is embarking on a unified waste management and segregation campaign in response to the growing global crises on waste. SM Prime aims to bring all its property groups and stakeholders toward an #SMWasteFreeFuture .  According to the United Nations Environment Programme (UNEP) , humanity generates more than 2 billion tons of municipal solid waste annually, of which 45 percent is mismanaged. Without urgent action, municipal solid waste will double to almost 4 billion tons each year by 2050.  On December 14, 2022, the United Nations General Assembly proclaimed March 30 as the International Day of Zero Waste. The following year, UNEP inaugurated the First International Day of Zero Waste, to bolster actions to address the global pollution crisis. It aims to encourage global action and bring the world’s