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Discover the 26th Likha ng Central Luzon Trade Fair: Showcasing Innovation and Sustainability

 

The 26th Likha ng Central Luzon Trade Fair is set to take place from October 16-20, 2024, at the Mega Trade Hall 2, SM Megamall, Mandaluyong City. This much-anticipated event promises to be a vibrant celebration of local ingenuity and entrepreneurship, presenting the finest products from the seven provinces of Central Luzon. With the theme “Tatak Pinoy! Innovative and Sustainable Products,” the fair emphasizes the importance of sustainable practices and innovation in today’s ever-evolving market.

 



A Legacy of Excellence

The Likha ng Central Luzon Trade Fair, now in its 26th year, stands as one of the longest-running and most prestigious trade events in the Philippines. Organized by the Department of Trade and Industry Region 3 (DTI-R3) in partnership with Philexport-R3, the event enjoys full support from the Regional Development Council (RDC-3) and the Central Luzon Growth Corridor Foundation Inc. (CLGCFI). This collaborative effort has proven to be a powerful platform for promoting the region's micro, small, and medium enterprises (MSMEs).

 

The trade fair serves as the culmination of various industry and trade-related programs aimed at developing the technical and entrepreneurial capabilities of local businesses. Through these programs, MSMEs are equipped with the skills and knowledge necessary to produce top-quality products that can compete in both domestic and international markets. Notably, the fair offers an opportunity for local entrepreneurs to showcase their innovations and creations to a wider audience, including institutional buyers and exporters based in Metro Manila.

 

What to Expect: A Regional Showcase of Talent and Craftsmanship

This year’s Likha ng Central Luzon will feature more than 140 MSMEs from the provinces of Aurora, Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac, and Zambales. Each province will proudly present its unique branding:

  •  Aurora: "Siempre Aurora"
  • Bataan: "Galing Bataan"
  • Bulacan: "Tatak Bulakenyo"
  • Nueva Ecija: "Taas Noo Novo Ecijano"
  • Pampanga: "Love Pampanga"
  • Tarlac: "Natural Tarlac"
  • Zambales: "Zambales Finest"

These exhibitors will present a wide array of products that reflect the cultural heritage, creativity, and resourcefulness of the region. Attendees can expect a diverse selection of items, including:

  •  Processed Food
  • Furniture and Home Furnishings
  • Wearables (Fashion accessories, bags, Filipiniana attire, footwear, jewelry)
  • Gifts, Holiday Decors, and Novelty Items
  • Beverages
  • Woodcraft and Handicrafts
  • Organic and Cosmetic Products

With this incredible variety, the Likha Trade Fair promises to be a feast for the senses and an excellent opportunity for buyers to discover new and exciting products.

 

A Special Feature: Innovating for the Future

This year’s trade fair will also highlight a special showcase featuring newly developed and creative products under the Shared Service Facility (SSF) and OTOP (One Town, One Product) Next Gen Program of the DTI. This exhibit will emphasize innovative packaging and label designs, demonstrating how Central Luzon MSMEs are continually evolving to meet modern consumer demands.

 

These initiatives aim to empower local businesses by providing access to cutting-edge technology and services that enhance their production capabilities and help them become more competitive in both local and global markets.

 

A Collective Effort

The success of the Likha ng Central Luzon Trade Fair would not be possible without the support of various partners. Along with the DTI-R3 and Philexport-R3, the event is backed by the Regional Development Council, the Central Luzon Growth Corridor Foundation Inc., the Philippine Information Agency, local government units of the seven provinces, Small and Medium Enterprise Development (SMED) Councils, and DTI’s attached bureaus and agencies.

 

Be Part of the Experience

Whether you're a buyer, investor, or simply someone passionate about supporting local businesses, the 26th Likha ng Central Luzon Trade Fair is an event not to be missed. Discover the rich diversity of Central Luzon’s finest products, witness the creativity of Filipino entrepreneurs, and support sustainable and innovative solutions for the future.

Mark your calendars for October 16-20, 2024, and head over to SM Megamall to experience firsthand the best that Central Luzon has to offer.

Facebook: https://www.facebook.com/likhangcentralluzon


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