Monday, September 18

SM Woman Brings Denim Revolution to Everyday Fashion



Freedom of movement, smoother form, and utmost comfort. SM Woman presents denim for a woman that’s in step with the beat of everyday wear: the SM Woman Premium Denim HyperForm series.


Ballet Manila’s Rissa Camaclang in Hyperform Hyperfree



Finally, there’s denim that’s designed for action made from denim that’s soft, flexible and moves with your body with styles for women and their movements — from yoga and plana forma to office work,  a night  out in the city and so much more.

Ballet Manila’s Rissa Camaclang in Hyperform Hyperfree


There’s the HyperForm Shapewear, flaw-erasing jeans for a sexy figure, slims thighs, and contours the backside. Flattering looks for extra confidence.


Then, there’s Hyperfree, with its relaxed fit that gives an extra oomph that’s ideal for that leisurely stroll.


Ballet Manila’s Katherine Barkman in Hyperform

Lastly, there’s jog sculpt that’s designed for the ultimate in flexibility, the perfect fit for those on the go.


And to mark the introduction of the SM Woman Premium Denim HyperForm series, SM Woman, presents an all-new campaign that features the belles of Ballet Manila – Katherine Barkman, Rissa Marie Camaclang, and Joan Emery Sia – as they appear in a sensational and moving (in a literal sense) video that celebrates fluidity of form and liberation, attributes that make the SM Woman Premium Denim HyperForm series a true revolution in everyday fashion.


Ballet Manila’s Joan Emery Sia in Hyperform Jog Sculpt

Watch the video here: https://www.facebook.com/SMWoman/videos/652903991579855/. Concept and direction by Quintin Cu-Unjieng and Dominic Bekaert.


Indeed, SM Woman Premium Denim HyperForm series is sculpted for a woman like you—strong, practical, independent, and truly fashion-forward—offering enviable style for the daily grind.


Ballet Manila’s Katherine Barkman in Hyperform

To know more about SM Woman, visit www.thesmstore.com, their Facebook page, https://www.facebook.com/SMWoman/ and Instagram, https://www.instagram.com/smwoman/.

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