SM Woman Brings Denim Revolution to Everyday Fashion

Freedom of movement, smoother form, and utmost comfort. SM Woman presents denim for a woman that’s in step with the beat of everyday wear: the SM Woman Premium Denim HyperForm series.

Ballet Manila’s Rissa Camaclang in Hyperform Hyperfree

Finally, there’s denim that’s designed for action made from denim that’s soft, flexible and moves with your body with styles for women and their movements — from yoga and plana forma to office work, a night out in the city and so much more.

Ballet Manila’s Rissa Camaclang in Hyperform Hyperfree

There’s the HyperForm Shapewear, flaw-erasing jeans for a sexy figure, slims thighs, and contours the backside. Flattering looks for extra confidence.

Then, there’s Hyperfree, with its relaxed fit that gives an extra oomph that’s ideal for that leisurely stroll.

Ballet Manila’s Katherine Barkman in Hyperform

Lastly, there’s jog sculpt that’s designed for the ultimate in flexibility, the perfect fit for those on the go.

And to mark the introduction of the SM Woman Premium Denim HyperForm series, SM Woman, presents an all-new campaign that features the belles of Ballet Manila – Katherine Barkman, Rissa Marie Camaclang, and Joan Emery Sia – as they appear in a sensational and moving (in a literal sense) video that celebrates fluidity of form and liberation, attributes that make the SM Woman Premium Denim HyperForm series a true revolution in everyday fashion.

Ballet Manila’s Joan Emery Sia in Hyperform Jog Sculpt

Watch the video here: https://www.facebook.com/SMWoman/videos/652903991579855/. Concept and direction by Quintin Cu-Unjieng and Dominic Bekaert.

Indeed, SM Woman Premium Denim HyperForm series is sculpted for a woman like you—strong, practical, independent, and truly fashion-forward—offering enviable style for the daily grind.

Ballet Manila’s Katherine Barkman in Hyperform

To know more about SM Woman, visit www.thesmstore.com, their Facebook page, https://www.facebook.com/SMWoman/ and Instagram, https://www.instagram.com/smwoman/.

Comments

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added. SM Foundation’s training program focused on high-value cr...

A 15-Minute Tropical City in Pasay

All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time. A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes. But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch. Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike. An ...

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan. Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued it...

My Miss Macy

Search This Blog