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L’ART DU LAVAGE — The Art of Washing

Haier Launches Its New Washing Machine Line in an Evening of Art and Innovation Haier Philippines brought together culture, fashion, music, and technology in a grand event titled  “L’ART DU LAVAGE — The Art of Washing” , where guests experienced firsthand the artistry and innovation behind Haier’s newest washing machine line. The program began with a touch of elegance as guests arrived to the sound of live violin music, setting a refined mood during registration. A cultural dance performance followed, showcasing movement and color that celebrated artistry—an apt introduction to an evening that promised both style and innovation. Warm greetings from Haier executives, together with a video message from company representatives abroad, welcomed the audience and provided context on the inspiration behind the launch. The highlight of the night was the dramatic unveiling of Haier’s new washing machine models. Presented through a fusion of models, dancers, and stage effects, the moment cap...